At Jo’s Dreamland, we believe every child deserves the opportunity to thrive, regardless of their background. That’s why we are proud to donate 10% of our annual profits to The Smith Family, a national charity dedicated to reducing educational inequality caused by poverty.
Why Our Support Matters
In Australia, 1.2 million children live in poverty, and many start school facing significant challenges that make learning difficult. Disadvantaged students often fall behind their peers, with lower completion rates and gaps in literacy and numeracy that can last for years.
By supporting The Smith Family, we’re helping to change this reality. Their programs reach over 178,000 children and young people each year, providing targeted support to help them succeed academically and build brighter futures.
How The Smith Family Creates Impact
- Supporting over 67,165 students through lifelong sponsorships that provide essential resources and encouragement.
- 96% of students in their reading programs show improvement in reading age.
- 83.8% attendance rate among students in their Learning for Life program.
- 66% of Year 10 students supported by the program go on to complete Year 12.
- 85% of young people in their programs are engaged in employment, education, or training two and a half years after leaving school.
What is Learning for Life?
Learning for Life is The Smith Family’s flagship program that offers long-term, evidence-based support to children experiencing disadvantage. Starting early in life and continuing through adolescence, it includes:
- Financial help for school essentials such as uniforms, books, and excursions
- Dedicated coordinators providing ongoing guidance and support for families
- Programs like Learning Clubs that help students catch up academically
- Mentoring initiatives such as iTrack to develop vital life skills
Why We Support The Smith Family
We believe that every child should have access to quality education and support, no matter their circumstances. By donating 10% of our profits annually, Jo’s Dreamland aims to contribute directly to programs that foster learning, confidence, and opportunity.
Together, we can make a difference. Your support, whether through our products or community efforts, helps create a future where all children have the tools to succeed.
Join Jo’s Dreamland in Making a Difference
Explore our beautiful bedding collections designed to inspire curiosity and comfort, and know that a portion of every purchase goes toward helping disadvantaged children access education and resources they need to thrive.
Support education equality with Jo’s Dreamland — because every child deserves a chance to shine.